Adam Bornstein

Adam Bornstein

Founder of Pen Name Consulting

Adam Bornstein is the founder of Pen Name Consulting, a marketing and branding agency; a New York Times best-selling author; and the creator of the two12 event.

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Latest

Want to Increase Sales? Don't Buy Ads.

You can buy marketing, sales or attention, but product-market fit should always take center stage.

You Own a Business, But Got a Golden Offer to Work for Someone Else. What Do You Do?

Here are three different routes to consider, each with their own risks and rewards.

How Leaders Can Inspire Their Teams to Think Bigger

Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.

How to Help Your Staff Feel Optimistic About 2021

To keep your staff motivated as we move through an uncertain year, don't overpromise, and don't hide from the truth.

This Is the Key to Running a Thriving Business in 2021

We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.

Why Any Business Should Keep Growing Digitally, Even After the Pandemic

COVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.

Are You Productive, or Just Busy?

Not everything your team does will push your business forward. Here's how to refocus that time and energy - and get on a path toward long-term success.

How to Find New Customers for an Old Product

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.

4 Steps to Growing Your Business Now

Did your growth stall in 2019? Here's how you can engineer a bigger, better year for your business.

How Do You Build a Customer Base? Follow These Steps.

It starts by asking questions. And ends by asking more questions.

Is Your Business Idea Good? Here's How to Find Out

Should you continue to invest in your product or service, or move on to the next?

What Work Should You Outsource?

Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.

How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

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